Booze Mail: Over 100 million served

Few applications on Facebook have experienced the growth of Renkoo’s Booze Mail. Check out these numbers:

  • Virtual drinks sent: 100 million+
  • Facebook app rank based on installs: #20
  • Weekly active users: 350,000+
  • Valuation*: $4.3 million
  • Mentions on App-Camp’s When Apps Attack! video: 1
  • Periodic table of Booze for sale on Zazzle: 1
  • Not bad for an application that launched on June 29 – and the growth rate remains strong and steady. It came as no surprise when I saw job openings listed on their website, but growing that fast isn’t easy. There can be a lot of headaches along the way, and with hundreds of thousands of people trying to be merry and send virtual drinks to the people they love (to intoxicate), there is little room for mistakes.

    Joyce Park, CTO and co-founder of Renkoo, is going to be a discussion leader at App-Camp. While the job descriptions on Renkoo describe the company as dedicated to helping their users have fun, Joyce will be able to offer insight on some of the not-so-fun challenges of maintaining Booze Mail from the technical perspective of a CTO, while still having a co-founder’s desire to grow as quickly as possible.

    * Valuation based on Adonomics

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