Posts Tagged ‘app-camp’

Discussion leaders at App-Camp

October 20, 2007

We’d like to thank our discussion leaders in advance for participating at App-Camp – on a Saturday no less! We have discussion leaders representing the following companies and applications:

We’ve set up topics for discussion at App-Camp (you can download the program here), but the conversations can go in any direction our invited attendees collectively want them to. If you’ve got a topic that you think needs to be addressed that isn’t already, then why don’t you be a discussion leader? We’ve reserved a room for attendees to sign up and a lead a discussion during the day tomorrow. There will be a board for you to write your name, company, and topic, and if people want to discuss your topic they can join you.

We also want to give a very special thanks to TechCrunch for being our media sponsor.


Which Facebook app would you rather own?

October 15, 2007

For every one of the 5,000+ apps on Facebook, there are probably a dozen people that are thinking about making one. One of the reasons I’m excited about App-Camp is having the opportunity to discuss the future of the application business with the people who know it best. So, I thought I’d take this opportunity to ask some of our discussion leaders a question about owning an app and then have a discussion at App-Camp about why they answered the way they did. It should be noted that all of the following application developers that answered have at least one app in the Facebook top 20*, with the exception of one VC that is an expert in valuating apps.

Question: Which of the following fictional applications would you rather own?

A) Music Focused
* 22 million installs
* 8% daily active users
* Has advertising
* Sells songs through 3rd party technology, keeps 10% of sale

B) Fantasy based game
* 2 million installs
* 29% daily active users
* Has advertising
* Sells virtual game enhancers (spells, safety, weapons, etc.), keeps 70% of sale

C) Communication focused (poke, write, etc.)
* 45 million installs
* 10% daily active users
* No other monetization besides advertising

And the answers from our distinguished panel are……

We will be having what I’m sure will be an interesting discussion at App-Camp as to why these discussion leaders chose the app they did. If you cannot attend, don’t worry, we’ll be posting a recap on this site about the day’s sessions, and this one will be included.

*According to O’Reilly research

Booze Mail: Over 100 million served

October 12, 2007

Few applications on Facebook have experienced the growth of Renkoo’s Booze Mail. Check out these numbers:

  • Virtual drinks sent: 100 million+
  • Facebook app rank based on installs: #20
  • Weekly active users: 350,000+
  • Valuation*: $4.3 million
  • Mentions on App-Camp’s When Apps Attack! video: 1
  • Periodic table of Booze for sale on Zazzle: 1
  • Not bad for an application that launched on June 29 – and the growth rate remains strong and steady. It came as no surprise when I saw job openings listed on their website, but growing that fast isn’t easy. There can be a lot of headaches along the way, and with hundreds of thousands of people trying to be merry and send virtual drinks to the people they love (to intoxicate), there is little room for mistakes.

    Joyce Park, CTO and co-founder of Renkoo, is going to be a discussion leader at App-Camp. While the job descriptions on Renkoo describe the company as dedicated to helping their users have fun, Joyce will be able to offer insight on some of the not-so-fun challenges of maintaining Booze Mail from the technical perspective of a CTO, while still having a co-founder’s desire to grow as quickly as possible.

    * Valuation based on Adonomics

    The value of Facebook applications

    October 9, 2007

    At the Graphing Social Patterns conference in San Jose, I’ve overheard more conversations about the accuracy of application valuations than I’ve been Rick Rolled in the past week. It is safe to say that much of the discussion around the value of apps is because app analytics company, Adonomics, publicly shows what they feel an app is worth on their website. So, of course, we asked Lee Lorenzen, the CEO of Altura Ventures, the Facebook fund that acquired Adonomics in August, to be a discussion leader at App-Camp.

    The Adonomics website states the following factors are used to value an application:

  • Facebook-reported numbers
  • Standard web metrics such as pageviews, uniques, visitors, etc.
  • Computed data, such as sudden changes in your growth profile or the age of your application.
  • Estimated growth of your application and Facebook in general
  • Optimal monetization strategies across all possible services, including CPM/CPC/CPI advertising, potential sponsorships, and
    cross-promotion deals.
  • Using that data the following three applications are valued at:

    1) Vampires – $2,678,670
    2) My Aquarium – $2,629,780
    3) (fluff) Friends – $1,629,290

    Are these apps worth that much? Are they worth more? All three of these application developers are leading discussions at App-Camp in addition to Lee Lorenzen, so those attending will have the opportunity to understand application valuations from two unique perspectives.

    How much should web destinations focus on apps?

    October 8, 2007

    At the Graphing Social Patterns conference in San Jose one major point of discussion is how to bring your existing web presence into Facebook. Linked In CEO, Reid Hoffman, stated in his keynote speech this morning that although he acknowledges the economic opportunity of having an application within Facebook, it still isn’t clear with current restraints that anyone can build an app with enough functionality to monetize it as much as a pre-existing and successful website counterpart. On the other hand, Rock You!‘s Ro Choy, said that once his company stopped focusing on their web site/destination and focused on apps, their user base increased seven-fold.

    Both Linked In and Rock You!’s web destinations have been experiencing phenomenal growth in the past year yet both are faced with the question of how much to focus on applications during this significant shift in the social media landscape. Understanding that this is a question many companies are struggling with right now, we are pleased that the CEO of Netvibes, Tariq Krim, is attending App-Camp to share with us his point of view.

    Netvibes, with their web destination also in a period of growth, has an application on Facebook that is unique in that it falls somewhere between the Linked In and the Rock You point of view – it is a Facebook application in that it is downloaded through Facebook, but it brings part of your Facebook experience to your Netvibes page (see below). Is creating applications that take you out of the “walled garden” of Facebook the answer, or is the answer “if you can’t beat em’, join em’?” There are a lot of metrics to take into consideration: growth rate, interactivity, new users vs. existing, advertising opportunities, etc. It will be interesting to get Tariq’s point of view.

    My Facebook profile info on my Netvibes page:
    Photo Sharing and Video Hosting at Photobucket

    See you there!

    September 24, 2007

    App-Camp 2007 is a Saturday gathering focused on the development of applications within open API environments. This will be an opportunity to discuss everything from user behavior and best practices to technical solutions. There will also be plenty of food during the day plus an after party with even more food – and entertainment to boot! The camp is free and will be hosted at VideoEgg’s office, but space is limited.

    To lead up to the event, we’ll be blogging App-Camp updates and industry related news here. You can also check here for a post-event recap. If you have any questions, or if you’d like to be involved, let us know. We can be reached at info [@t] app-camp [d.t] com.